| Scientific Learning Corporation: A Quality Product Does Not Guarantee Profits Mariusz Skonieczny submits: Scientific Learning Corporation (SCIL) is the perfect example of a company that provides a pretty good product yet struggles with profitability. The company creates educational software that consists of exercises for the human brain. At first, you might think, “Exercising the brain – who in the world would need this?” What about students who struggle with learning or students who have a hard time staying focused? Schools that care about increasing the performance of their students are the perfect clients. While the efficacy of Scientific Learning’s products may be difficult to measure, and any positive effects may be more apparent in the long term than in the short term, there is a market for this type of product. One of the company’s biggest strengths is that its product line is differentiated from other educational software in that it focuses on improving skills that help facilitate learning as opposed to focusing on particular subjects such as history, mathematics, or English. For example, one of the exercises in their Fast ForWord Language to Reading and Literacy Advanced program assists students in improving accuracy and increasing the rate with which they process letter-sound correspondence, which leads to automaticity in reading skills.Complete Story » seekingalpha.com |
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