| Two Reasons Microsoft's New CRM Release Is Important Ravi Nagarajan submits:Microsoft (MSFT) announced a global beta of Microsoft Dynamics CRM 2011 Friday and appears to be heavily promoting the cloud capabilities of the new version. In our recent article presenting the investment case for Microsoft, we pointed out that cloud computing is one of the major threats facing Microsoft and a mainstay of the bearish case against the company. Let’s take a quick look at Friday’s announcement. The Microsoft CRM product is a customer relationship management package that focuses mainly on sales, marketing, and help desk functions while integrating with Microsoft Office products. The product is used either through the Internet Explorer browser or through a plug in for Microsoft Outlook. Microsoft offers the product either as an on-premise solution installed by the customer or as a cloud-based hosted model. Salesforce.com (CRM) offers much of the same functionality but Microsoft has the advantage of tighter integration with the Microsoft Office suite of products.Complete Story » seekingalpha.com |
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